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Designing intelligence, disrupting society

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Web Summit Rio ・ June 8-11, 2026

AI Summit

WPP’s Chief AI Officer, Daniel Hulme, provides a radical new framework for thinking about the defining technology of our time. In this keynote, he explored how organisations can practically adopt AI and agents technologies and avoid being seduced by the hype.

How AI agents will impact marketing, business and humanity

Replit’s President and Head of AI, Michele Catasta, explained the key concepts in achieving autonomy with AI agents, and explores the parallelization models, and their tradeoffs, that will define this new era of AI-led software creation.

Autonomy is all you need

In this talk, Read AI CEO David Shim took a look at how we store and share knowledge, human and artificial from libraries to the cloud, and what it means for privacy, AI, and the future of work.

Where does Intelligence live?

What kinds of data do AI agents actually need to be useful in real business workflows – and how do enterprises prepare their data infrastructure to support them? In this talk, industry leaders explored the technical and organisational requirements to make agents enterprise-ready.

Data is the new fuel

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As new systems promise to revolutionise work, governance, and thought itself, where is the line between innovation and instability? Between hand-holding and safeguarding? Stagnation or civilisational salvation?

Agents are heralded as the next wave of AI technology, but many organisations are not ready for them. Promises of multi-agent systems that can do the work of entire departments are enticing, but slow adoption, security concerns, poor API integration, and unsophisticated agents inhibit their deployment. 
What will it take for agents to go mainstream? And what will workflows look like when humans are no longer the ones working?

The agentic era

How do we go from deepfakes to deep understanding? Our social media feeds are inundated with poor-quality, AI-generated content, and yet we’re told AGI is coming next year. 
Is the dream of superintelligence and its promise of a societal renaissance truly around the corner, or are we caught in a hype bubble?

From slop to superintelligence

The AI ecosystem is evolving rapidly to meet demand, but it is struggling to keep up with a tumultuous global market. Energy consumption is rising as demand for computing accelerates, hardware is increasingly locked behind tariffs and embargoes, and AI industries are increasingly being shaped by opposing regulatory frameworks across the world. 
Is this the perfect storm for a competitive market? Or are we heading towards technological and economic gridlock?

Accelerate or hold back?

AI offers a utopian path for the future, but who foresaw rising unemployment, the replacement of therapists with chatbots, and an increased distrust in higher education? 
We’re now seeing the technology’s short-term implications, but its legacy is still to be determined as questions hang over AI’s impact on healthcare, government, and the wider social contract.