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The World Surf League in Brazil has evolved from a beach competition into a global platform for media, business, and cultural impact. Join Ivan Martinho, President of WSL Latin America, and Maurício Toledo, Executive, Live Marketing and Sponsorships at Banco do Brasil, as they explore how data, innovation, and purpose have driven this transformation, expanding audiences, elevating engagement, and attracting major brand partnerships.

Making waves: Reinventing the World Surf League

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