Itaú: “Web Summit has a diversity of stakeholders and a size today that is incomparable in Brazil”

Itaú, a proudly Brazilian centennial brand, considers Web Summit Rio an essential environment for fostering innovation and entrepreneurship. Over a four-year partnership, the bank’s presence has matured into a consistent strategy.

“Itaú recently celebrated 100 years, and I like to say that a company doesn’t reach 100 years if it doesn’t have the capacity to look to the future, reinvent itself, and innovate. Modern brands can’t just talk; they have to listen,” explains Rodrigo Montesano, Head of Brand Experience at Itaú.

Rodrigo Montesano, Head of Brand Experience at Itaú, speaks on the Marketing Summit stage.

Connecting clients and generating business

“There are brand objectives, there are business objectives, which, of course, continue after the conversations that start here, but there is this space for us to share what Itaú is doing, listen to people, generate business, and, most importantly, connect our clients.”

When Itaú planned its participation, the team wanted to achieve both brand and business objectives through networking and content generation. With a busy, democratic booth and talks across the main stages, they found the perfect space to engage their audience and facilitate meaningful conversations about the future of entrepreneurship and artificial intelligence.

Connections, content, and plenty of coffee: attendees networking at the bustling Itaú stand.

Itaú’s multidisciplinary team takes center stage at the event. By fully immersing themselves, they effectively amplify the bank’s key themes across media and stakeholders while building direct connections with a wide array of companies and startups.

Milton Maluhy Filho, CEO, Itaú Unibanco, on the Corporate Innovation Summit stage.

“To understand the value, you have to walk the floor, see the booths, and immerse yourself in the content. Brazil’s key drivers of innovation are all here. Without a doubt, it’s the place to be.”

After days of serving countless coffees to a packed booth and filling up their masterclasses, Itaú leaves Web Summit Rio with enriched relationships, vast insights, and key connections to drive their entrepreneurial ecosystem forward.

The Brazil advantage

Key to Itaú’s strategy is how effortlessly the event bridges global reach with local relevance. While Web Summit delivers an elite international experience, it has been brilliantly “tropicalized” to resonate with the Brazilian tech ecosystem, creating an incomparable platform for connection and growth.

Itaú stand served as a central hub for networking at Web Summit Rio.

For Itaú, the partnership with Web Summit is more than just a sponsorship; it works like a headlining stage at an innovation festival, providing a massive scale for content generation and acting as a critical relationship tool in a globalized world.

Itaú brings technology, startups, and the innovation community together.

Ready to position your brand alongside industry giants and global tech leaders? Explore Web Summit Rio partnership and exhibition opportunities today.