Globo: “Web Summit is the meeting point for conversations about the future, innovation, and technology.”

For Globo, partnering with Web Summit Rio is about actively shaping the dialogue around innovation, sharing insights with a massive audience, and discovering the next big trends in media and technology.

“Globo understands the power of Web Summit. We understand that Web Summit is a meeting point, a place where conversations about the future, innovation, technology, news, and new business happen,” explains Duda Pereira, Head of PR and events at Globo.

More than just a display, the Globo space is built to engage visitors during Web Summit Rio.

Beyond hosting masterclasses by top experts and driving main-stage panels, TV Globo provides extensive event coverage, with its journalists moderating many of the industry’s hottest debates.

“So we understand that we need to be part of this conversation. We participate not only to listen but also to be able to broadcast and reverberate the conversations that happen at Web Summit to our audience, our partners, and everyone who relates to Globo.”

Connecting across the entire tech ecosystem

For Globo, success at Web Summit Rio means staying ahead of the curve and continuously innovating. The event provides a crucial touchpoint for the media giant to explore new perspectives and break out of conventional thinking.

Renato Ribeiro, Executive Director of Sports at TV Globo, takes center stage at Web Summit Rio.

“I believe the conversations that happen at Web Summit are meant to help us look out and bring back new ideas for what we produce,” Duda shares. “So I think the exchange between companies, between different perspectives, between personalities, individuals, and businesses with different goals is always very important for us to break away from the usual, and try to innovate.”

Actress, presenter, journalist and advocate for black women for the UN in Brazil, Taís Araújo is one of Globo’s top stars.

Immersive brand experiences and market trends

Web Summit Rio acts as a critical learning ground for Globo’s internal teams, allowing them to witness firsthand the latest strategies in audience engagement and event marketing.

“Web Summit ends up being a breeding ground for brand experiences. So, for my team, it’s very important to attend this event to see what experiences are being created, what brands are bringing, what is being seen, and what the market trends are.”

Driving the conversation on the future of media

Globo’s exhibition stand showcasing the full portfolio of media brands at Web Summit Rio.

Beyond observing, Globo actively contributed to the event’s programming, bringing their expertise in media evolution directly to the attendees. The bustling show floor provided the perfect backdrop for these industry-shaping discussions.

“Yes, Web Summit is always a very packed stage, full of news, booths, and panels,” Duda notes. “This year we decided to bring a panel on DTV+, on connected TV, so this partnership was very interesting. I understand that there is a huge benefit in us being there.”

Ready to position your brand alongside industry giants and global tech leaders? Explore Web Summit Rio partnership and exhibition opportunities today.