See all speakers

Global Head of Branding & Creative Direction

Marcel Vieira

Brazil is a powerful brand: diverse, creative, vibrant. But how can this identity be transformed into real value for destinations, products, and experiences? In this panel, professionals in branding, innovation, and the creative economy explore how Brazilianness can be strategically positioned on the global stage. The conversation revolves around how brands are reinventing themselves based on authentic narratives, technological innovation, and connections with the territory. A dive into the possibilities of building value with identity, purpose, and impact.

Marcel Vieira

Global Head of Branding & Creative Direction

Natura