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Marketing and media

AI is not your enemy; it’s your co-pilot

Shh… Don’t tell anyone, but everyone is using AI. Despite media critiques of creatives losing o...

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Marketing and media

NYT Games: Time well spent?

In recent years, the New York Times has made a strategic bet on games, shifting focus from the ne...

October 1 - 2 min read
A black and white cut out image of a person holding their hat aloft in their left hand while operating a vintage style camera.
Marketing and media

The power of citizen grassroots journalism in a digital age

In an era of misinformation and marginalisation, how can creators responsibly use their platforms...

September 13 - 2 min read

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An image of Neil Patel, founder of NP Digital. Neil is holding a microphone. The Web Summit Rio logo appears twice on a wall behind Neil.
Marketing and media

Marketers need to start thinking like consumers

As the content market becomes increasingly saturated, how do bus...

May 31 - 5 min read