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Web Summit Rio ・ June 8-11, 2026

Sport Summit

As the new leaders of two iconic brands, David Faugno, 1Password&#8217;s CEO, and Laurent Mekies, Team Principal &amp; CEO of Oracle Red Bull Racing, explored how ambition, culture, and trust shaped their vision for the future.

Speed meets trust: The next era of competitive advantage

In this session, tennis legend Maria Sharapova joined IBM&#8217;s Chief Corporate Affairs &amp; Brand Officer, Sarah Meron, as they explored how the same AI powering leading enterprises is also transforming sports organizations from the inside out.

Smarter plays: How AI is changing the game

Don McGuire, CMO of Qualcomm, and Toto Wolff, Team Principal and CEO of Mercedes-AMG PETRONAS F1 Team, unpacked the concept of brand velocity, share how storytelling can humanize complex innovation, and reveal the power of passion-driven marketing.

Brand velocity, vision, and value

In this talk, FWC26 organizers from Canada, Mexico, and the United States explained how they are working together to deliver the largest FIFA World Cup™ in history.

Peter Montopoli, FIFA World Cup 2026; Jurgen Mainka, FIFA World Cup 2026; Amy Hopfinger, FIFA World Cup 2026; Ken Sim, Mayor of Vancouver;

Unity, certainty, opportunity: a united plan for the FIFA World Cup 26™

Highlights from our events

Don’t miss your chance to connect with the next generation of sport professionals at Web Summit Rio 2027.

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Meet the sports leaders who've attended

Elite sport is no longer just about talent &#8211; it’s about who leverages tech, media, and momentum best. Athletes become moguls, AI trains like a coach, and fan loyalty is fought for beyond the stadium. With women’s sports shattering ceilings, the question isn’t if the game is changing, but who’s leading the charge?

AI is revolutionising how athletes train, recover, and perform &#8211; from predictive injury prevention to hyper-personalised coaching and synthetic scouting.
As AI becomes a &#8220;silent teammate,&#8221; we explore how technology is reshaping elite sports &#8211; and how human intuition still has a place in sport.

The AI athlete

Athletes are no longer just stars &#8211; they’re media moguls, streaming their lives, launching products, and bypassing traditional networks.
What does this mean for broadcasters, rights holders, and the future of fan access?

Sports, streaming, and the creator economy

From NFTs to immersive AR, fan tech surged &#8211; then crashed. Now, the industry is separating gimmicks from genuine engagement. 
Which tools are building lasting fandom, and how do sports design experiences that outlive hype cycles?

The rise and reset of fan tech

Record crowds and historic deals prove the demand: attendance, viewership, and investment in women’s sport are soaring. 
But to move from momentum to permanence, what needs to change in sponsorship models, media coverage, and infrastructure?