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Web Summit Rio ・ June 8-11, 2026

Marketing Summit

Don McGuire, CMO at Qualcomm, and Toto Wolff, Team Principal and CEO at Mercedes AMG F1 share their insights on the transformative impact of technology and sustainability in Formula One racing.

Brand velocity, vision, and value

Izabelle Macedo, CMO of Google Cloud LATAM unveils how AI is transforming the marketing landscape to unlock greater personalization and gain unprecedented insights.

Unleashing AI to transform marketing teams

Hootsuite CEO Irina Novoselsky as she shares critical data on how Gen Z is reshaping the customer journey and why social intelligence is the key to staying ahead.

B2Z: A new generation of customers is in control

McLaren CMO Louise McEwen explores how McLaren infuses its legendary brand with fresh cultural energy, creating emotionally resonant storytelling that connects across generations, cultures, and platforms.

Drive to Survive: How McLaren keeps its brand in pole position

Highlights from our events

Don’t miss your chance to connect with the next generation of marketing professionals at Web Summit Rio 2027.

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Meet the marketing leaders who've attended

AI is personalising content and customer experiences. Social media and content marketing remain key, with influencer marketing shifting toward micro and nano-influencers. Purpose-driven marketing reflects consumer demand for ethics and transparency. Privacy concerns and evolving data regulations challenge the balance between personalisation and privacy.

Marketing is moving beyond customer acquisition toward sustained brand affinity. As digital platforms fragment audiences, community-first strategies are unlocking new ways to build loyalty and drive advocacy. 
Learn how leading brands are turning customers into collaborators, leveraging community insights, feedback loops, and decentralised engagement to stay relevant in a noisy world.

Community and brand loyalty

Explore how AI is transforming the marketing function &#8211; from content creation and campaign orchestration to performance prediction and customer insights. 
Discover how marketers are balancing innovation with brand safety, and what new skills are needed to lead in the AI era.

AI-native marketing

The creator economy continues to redefine brand storytelling. As audiences tune out traditional ads, creators are setting new standards for connection and credibility. But with AI-generated influencers and synthetic content on the rise, the rules are changing fast. 
Learn how to navigate the next wave of creator-brand partnerships, where authenticity, co-creation, and transparency are non-negotiable.

Creator-led brands

The demise of third-party cookies marks a seismic shift for digital marketing. But it’s also an opportunity to rebuild consumer trust. Explore emerging strategies in first-party and zero-party data, contextual advertising, and privacy-enhancing tech.
Understand how leading marketers are balancing compliance with creativity to build lasting relationships in a privacy-conscious world.