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Small and medium-sized businesses are changing the way they buy. In a world where simplicity, autonomy, and freedom of choice across multiple channels are essential, content and technology are taking the lead in shaping the B2B buying experience. This panel brings together Claro Empresas and Mimo Live Sales to discuss how live commerce is turning every point of contact into a real conversion opportunity, opening the door to a new era of connection between large corporations and SMBs.

This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

The power of content: Transforming how we sell to SMBs

Speakers