Google: “Web Summit combines outstanding audience quality with incredible reach”

For Google Cloud and Google for Startups, exhibiting at Web Summit Rio goes far beyond brand visibility; it is a strategic platform to cement their commitment to the region’s rapidly expanding tech landscape and connect with LATAM’s future unicorns.

“This is Google for Startups’ second year at Web Summit Rio. While we approached our first presence with caution, the ROI was outstanding,” explains Giulianna Domingues, the Marketing Lead for Startups at Google Cloud. “When planning our 2026 strategy, it was clear we needed to come back bigger, better, and with a much stronger narrative.”

Connecting across the entire tech ecosystem

By the second day of the event, the activation had drawn over 2,000 attendees.

Google’s focus at Web Summit Rio is deeply rooted in engaging with founders, CTOs, and COOs. The event provides a crucial touchpoint for Google to understand the business challenges these leaders face, and demonstrate how Google can support their growth journey.

“For us it’s really important to connect with founders and CTOs, COOs for these startups that are going to be the next unicorns, the next big companies.”

Maximizing ROI with a highly qualified audience

Fábio Coelho, President Brazil & VP, Google, speaking at Center Stage of Web Summit Rio.

“Web Summit has a highly qualified audience while maintaining the volume that we expect from these types of conferences”, highlights Giulianna.

For Google, success on the event floor is measured by the sheer volume of high-quality connections. 

“I’ve always been impressed at how diligent the work is in selecting the startups, making sure that you’re identifying who’s an alpha startup, who’s a beta startup, a growth startup, and passing on that information to your partners so that we can best sort out how we’re going to offer our support to them.”

Hands-on AI: Demonstrating versatility and power

The Google stand allowed attendees to get hands-on with cutting-edge AI technology, putting Gemini and Google Cloud products front and center. By allowing users to test models, Google effectively showcased the speed, trust, and convenience of its offerings.

Google stand allowed attendees to get hands-on with cutting-edge AI technology.

“I don’t think people fully realize how amazing our Gemini and Google Cloud products are until they try them out. It’s hard to grasp the true capability of the technology until you experience it firsthand.”

A deep commitment to education and training

After announcing a goal to train 1 million Brazilians in AI at the previous year’s event, Google returned to Center Stage to announce they had not only hit that goal but were now committing to training 3 million people for free.

“It was a true full-circle moment for us. Google Cloud is deeply committed to empowering Brazilians through education, ensuring they have the knowledge and tools necessary to thrive in an AI-driven world.”

Building the future of AI, block by block, at the Google for Startups booth.

The results speak for themselves. By the second day of the event, the activation had drawn incredible traffic, reaching over 2,000 leads.

Ready to position your brand alongside industry giants and global tech leaders? Explore Web Summit Rio partnership and exhibition opportunities today.