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Ariel Grunkraut

Burger King is known the world over for convenient and tasty food. In this session, the man who spearheaded its growth in Brazil discusses how he used technology – and fun – to grow the business.

Please note: This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

The BK-side of technology: Transforming innovation into fuel for fun

In today's hyper-competitive market, consumers are spoilt for choice, making customer attention and retention a significant challenge for businesses. Now more than ever, it's vital to get customer engagement right, and customer centricity is non-negotiable if brands want to create meaningful experiences that drive business outcomes. Join Braze president and chief commercial officer Myles Kleeger and Zamp CEO Ariel Grunkraut to learn how a customer-centric approach is instrumental in fostering robust relationships that drive loyalty and retention.

Please note: This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.