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Co-founder

Brian Collins

As brands grow, how do they not only keep up with the world around them, but instead actively create the world they desire? They transform. In this session, Leland Maschmeyer and Brian Collins – the co-founders of COLLINS, AdAge’s 2023 Business Transformation Agency of the Year – unpack how they guide the world’s leading companies through the emerging discipline of business transformation.

Please note: This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Designing tomorrow: Creativity and transformation

COLLINS believes that design lets you rehearse and change the future. But, people have a love-hate relationship with change – and not always in equal parts. So how do you get people excited about evolving into a new, better future state? COLLINS co-founder Brian Collins has the answer.

Please note: This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

The art of transformation and the inevitable future(s)

Branding is not just a wrapper on a company's activities. Brand strategy can and should be prioritized by companies to fundamentally shape the value they create. Join this session as COLLINS co-founder Brian Collins tests this concept by diving into the businesses of attendees.