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Co-founder & VP of Marketing

Mada Seghete

There are plenty of important aspects to think about when growing a company, and plenty of pitfalls to avoid. Learn from three unicorn founders' stories about going global.

Going global: How to take on new frontiers

Mada Seghete, co-founder and VP of marketing at Branch, examines the new state of mobile in 2023. What are consumers looking for? How can you optimize their experience? And, ultimately, how can you create more valuable users?

Welcome to the age of first-party growth in mobile

AI is driving a brand new group of SaaS solutions, allowing the companies behind them to use innovative strategies to gain market dominance. In this session, leading experts share the importance of AI in SaaS in 2023 – and into the future.