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Chief Direct-to-Consumer Officer

Lucas Herscovici

Join the Chief Direct-to-Consumer Officer of AB InBev, Lucas Herscovici, for a fireside chat that dives into the future of retail. In the on-demand era where consumers have the world at their fingertips, brands need to go the extra mile to stand out. Lucas will explore how brands can show up authentically and create experiences that truly resonate with their audience.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Beyond convenience: winning the next battle in retail

The relationship between technology and brand building is stronger than you think. Join this panel of agency and marketing leaders to explore how brands are using tech to discover new audiences, create compelling narratives, and power storytelling on a global scale.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.