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Web Summit Rio ・ June 8-11, 2026

Marketing Summit

In the on-demand era where consumers have the world at their fingertips, brands need to go the extra mile to stand out. Lucas Herscovici, Chief Direct-to-Consumer Officer of AB InBev, explores how brands can show up authentically and create experiences that truly resonate with their audience.

Beyond convenience: winning the next battle in retail

Izabelle Macedo, CMO of Google Cloud LATAM unveils how AI is transforming the marketing landscape to unlock greater personalization and gain unprecedented insights.

Unleashing AI to transform marketing teams

In a fractured social media landscape it can be hard to develop a coherent strategy to promote your brand and engage your audience. How can AI unlock new potential for social-first brands?

How to nail your social marketing strategy

The global gaming market is expected to surpass $250 billion this year. Explore the gaming landscape, taking in the perspectives of developers, e-sports, streaming, and brands building partnerships in the space.

Game On: Unlocking the $250B opportunity

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AI is personalising content and customer experiences. Social media and content marketing remain key, with influencer marketing shifting toward micro and nano-influencers. Purpose-driven marketing reflects consumer demand for ethics and transparency. Privacy concerns and evolving data regulations challenge the balance between personalisation and privacy.

Marketing is moving beyond customer acquisition toward sustained brand affinity. As digital platforms fragment audiences, community-first strategies are unlocking new ways to build loyalty and drive advocacy. 
Learn how leading brands are turning customers into collaborators, leveraging community insights, feedback loops, and decentralised engagement to stay relevant in a noisy world.

Community and brand loyalty

Explore how AI is transforming the marketing function &#8211; from content creation and campaign orchestration to performance prediction and customer insights. 
Discover how marketers are balancing innovation with brand safety, and what new skills are needed to lead in the AI era.

AI-native marketing

The creator economy continues to redefine brand storytelling. As audiences tune out traditional ads, creators are setting new standards for connection and credibility. But with AI-generated influencers and synthetic content on the rise, the rules are changing fast. 
Learn how to navigate the next wave of creator-brand partnerships, where authenticity, co-creation, and transparency are non-negotiable.

Creator-led brands

The demise of third-party cookies marks a seismic shift for digital marketing. But it’s also an opportunity to rebuild consumer trust. Explore emerging strategies in first-party and zero-party data, contextual advertising, and privacy-enhancing tech.
Understand how leading marketers are balancing compliance with creativity to build lasting relationships in a privacy-conscious world.