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Most super apps are built on a single, unified rollout - offering the same services, and in the same sequence in every market. inDrive has taken a different approach. Rather than imposing a fixed product suite, it has built its super app to be modular, letting local demand dictate what launches where and when. In Mexico, Brazil, and Colombia, for example, drivers struggling to access traditional credit drove the launch of inDrive.Money, which extends loans to gig economy workers. In other markets, however, demand for affordable groceries have driven the launch of inDrive.Groceries. For inDrive, the product always follows the problem, and catering to local preferences is everything.

Scaling a super app: why emerging markets break the standard playbook

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