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AI is changing how people search: fewer clicks, less traffic, and a big impact on your sales. In this keynote, Neil Patel breaks down what this means for your business and how to stay ahead. You’ll learn how AI-generated results are shifting organic traffic, why brand authority matters more than ever, and how to turn visibility into real revenue. It’s time to stop chasing rankings and start focusing on what actually drives growth. Walk away with simple, effective strategies you can put to work right away.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

The future of organic traffic

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