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In 2027, a brand’s success will hinge on repairing trust and bringing fun and play to the everyday. Meet the four consumer profiles and discover the sentiments that will drive purchases and brand loyalty in the upcoming two years, when we will see a new emphasis on time – how we spend it, how we defy it, and how we grow alongside it.

Join WGSN, the global authority on consumer trend forecasting, for a deep dive into what consumers will want in 2027, and what you need to do to win minds and market share.


Decoding the future: your consumer in 2027

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