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In an era where luxury is being redefined, how do iconic brands stay ahead? Fresh off of Jaguar LandRover’s viral rebrand, join the CMO of JLR Brasil, Camila Mateus, for an exclusive discussion on the evolution of luxury marketing – where heritage meets innovation. From navigating the rise of quiet luxury to leveraging personalization and sustainability, this session explores how Jaguar LandRover is shaping the future of aspirational branding.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Driving desire: future trends in luxury marketing

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