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Senior Media Reporter

Dan Whateley

The relationship between technology and brand building is stronger than you think. Join this panel of agency and marketing leaders to explore how brands are using tech to discover new audiences, create compelling narratives, and power storytelling on a global scale.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

The tech playbook for building beloved brands

In an era where luxury is being redefined, how do iconic brands stay ahead? Fresh off of Jaguar LandRover’s viral rebrand, join the CMO of JLR Brasil, Camila Mateus, for an exclusive discussion on the evolution of luxury marketing – where heritage meets innovation. From navigating the rise of quiet luxury to leveraging personalization and sustainability, this session explores how Jaguar LandRover is shaping the future of aspirational branding.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Driving desire: future trends in luxury marketing

In an ever-evolving digital landscape; what are the key marketing trends of the year? Join this talk to discover the strategies and tools you need to keep your marketing innovative, personalized, and impactful in 2025.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Dan Whateley

Senior Media Reporter

Business Insider