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TikTok is redefining how we discover, connect, and engage with content. From humorous videos to science hacks, the platform has transformed how we connect, learn, and explore. In this session, we’ll dive into the phenomenon of discovery on TikTok through the lens of Ivete Sangalo’s experience during Carnival. Learn how Ivete leveraged TikTok’s unique power of reaching new audiences and creating cultural moments to elevate her brand.

This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

TikTok and the power of discovery: Ivete Sangalo's viral journey

Speakers