<h6>Bring some new skills back to the office.</h6>
<p>Masterclasses are a great way to network and gain new insights. At Web Summit Rio, we’re excited to offer a variety of in-depth learning opportunities led by industry experts.</p>
<p>Check out the masterclasses taking place place at Web Summit Rio 2025 <a href="https://rio.websummit.com/schedule/filters/eyJmb3JtYXQubGFiZWwiOiJNYXN0ZXJjbGFzcyJ9/">here</a>.</p>


Book tickets for 2025

<p>In 2024, Huawei tackled the impact of cybersecurity regulations on business strategy. UNESCO addressed &#8216;Digital Inclusion and Internet Universality&#8217;. Adobe&#8217;s masterclass ‘Creativity and AI – How the Future Will Be Written,’ explored the rapidly evolving creative landscape and the transformative role of AI.</p>
<p>Join a Masterclass at Web Summit Rio 2025.</p>


Check out the schedule

Gain expert knowledge through Masterclasses with global leaders

Gain insights from the world's leading companies.

Check some past masterclasses by the world’s leading companies and organisations.

<p><strong>[Hosted by Meta]</strong></p>
<div class="ProfileDetails__ProfileDetailsContent-sc-4302db07-1 cRqWsO">
<div>Discover the vast opportunities available through the WhatsApp Business API. This interactive session is designed for clients and developers looking to leverage WhatsApp to enhance customer engagement and drive business growth.</div>
</div>


WhatsApp business messaging made easy

<p><strong>[Hosted by United Nations Global Compact]</strong></p>
<div class="ProfileDetails__ProfileDetailsContent-sc-4302db07-1 cRqWsO">
<div class="ProfileDetails__ProfileDetailsContent-sc-4302db07-1 cRqWsO">
<div class="ProfileDetails__ProfileDetailsContent-sc-4302db07-1 cRqWsO">
<div>Discover how digital technologies, AI, and climate tech drive sustainability. Learn strategies to reduce emissions, optimize resources, and future-proof your business for a more sustainable future.</div>
</div>
</div>
</div>


AI and Technology Driving Sustainability: Global and Regional Trends

<p><strong>[Hosted by Adobe]</strong></p>
<div class="ProfileDetails__ProfileDetailsContent-sc-4302db07-1 cRqWsO">
<div>As content creation barriers fall and volumes surge, only the most engaging work stands out. Join Adobe for a deep dive into how to empower creatives by letting them focus on their strengths, creating the magic that GenAI can’t replicate.</div>
</div>


Creativity and AI – How the future will be written

<div class="ProfileDetails__ProfileDetailsContent-sc-4302db07-1 cRqWsO">
<div>
<p><strong>[Hosted by LinkedIn]</strong></p>
<p>&nbsp;</p>
</div>
<div>The power of human connection remains a pivotal force in shaping brand reputations and influencing business decisions.​ The emergence of B2B influencer marketing has brought this power into sharp focus, revealing a landscape where real people and networks drive trust and credibility in the business world.</div>
</div>


The business of influence: Humanizing B2B

<p><strong>[Hosted by Dell Technologies]</strong></p>
<div class="ProfileDetails__ProfileDetailsContent-sc-4302db07-1 cRqWsO">
<div>Dell Technol delve into the dynamic world of running AI models at the edge. It is all about the essential requirements for deploying AI on-prem or at the edge, highlighting both the business and technical advantages.</div>
</div>


Harnessing the power of AI at the edge

<p><strong>[Hosted by European Commission &#8211; Digital EU]</strong></p>
<div class="ProfileDetails__ProfileDetailsContent-sc-4302db07-1 cRqWsO">
<div>The EU supports innovative startups with initiatives like AI Factories and GenAI4EU. The AI Act also helps your business by fostering innovation and collaboration between developers and regulators.</div>
</div>


AI in Europe: Unlocking opportunities for your business

<div class="ProfileDetails__ProfileDetailsContent-sc-4302db07-1 cRqWsO">
<div><strong>[Hosted by Qualcomm]</strong></div>
<div></div>
<div>Learn the benefits and challenges of deploying AI models at the edge, successful use cases, and the latest edge AI hardware and software. Hear about Qualcomm and IBM’s developer-first approach and what lies ahead in edge AI.</div>
</div>


Edge AI: Innovations and best practices

<p><strong>[Hosted by Deloitte]</strong></p>
<div class="ProfileDetails__ProfileDetailsContent-sc-4302db07-1 cRqWsO">
<div>Cybersecurity is now key to growth strategies as threats evolve. Explore how Chief Information Security Officers are turning to measures such as AI, to reshape responses to complex cyber challenges.</div>
</div>


The future of cyber in the AI era

<p><strong>[Hosted by Huawei]</strong></p>
<div class="ProfileDetails__ProfileDetailsContent-sc-4302db07-1 cRqWsO">Huawei believes that no one should be left behind in the digital world. In this panel discussion, they shared examples of partnerships that create real change, with a special focus on Portugal.</div>


Tech4All: How ICT can enable inclusion and development

<p><strong>[Hosted by Grow with SAP for Scaleups]</strong></p>
<div class="ProfileDetails__ProfileDetailsContent-sc-4302db07-1 cRqWsO">
<div>The integration of GenAI into ERP systems represents a transformative shift for businesses, driving efficiency, innovation, and agility. Explore how GenAI can enhance core ERP functions.</div>
</div>


 Unlocking growth for enterprises with SAP Business AI

<p><strong>[Hosted by Shell]</strong></p>
<div class="ProfileDetails__ProfileDetailsContent-sc-4302db07-1 cRqWsO">
<div>In this dynamic session, Shell explores the critical importance of cybersecurity in protecting our energy infrastructure. Learn about the latest threats and vulnerabilities facing the industry, how Shell is securely scaling AI as an enterprise and discover how Shell is implementing security measures to safeguard their operations.</div>
</div>


Cyber security in the energy industry

<p><strong>[Hosted by Accenture]</strong></p>
<div class="ProfileDetails__ProfileDetailsContent-sc-4302db07-1 cRqWsO">
<div>Agentic models can expedite workflows &amp; repetitive tasks. This masterclass helps demystify the applications of Agentic AI in workspaces, discussing how employees can orchestrate tasks with AI assistants to automate work functions.</div>
</div>


Demystifying Agentic AI and its use in the workspace

<p>You’ll now get exclusive access to speaker announcements, ticket discounts and much more.</p>


Masterclasses at Web Summit Rio