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EmbraturLAB & Itaipu Parquetec

On the international tourism and innovation scene, the use of audiovisual stands out as a powerful tool for projecting a country's identity and image around the world. In this panel, experts from the audiovisual industry and government bodies discuss how Brazilian talent and creativity, combined with new technologies and distribution models, are shaping the global perception of Brazil. An essential conversation for anyone who wants to understand the future of Brazilian audiovisual on the global context.

Innovation & Audiovisual: Building Brazil's Global Image

Games have evolved beyond entertainment to become powerful tools for promotion, including destinations and a country’s cultural and symbolic production. Digital games, with embedded technology and storytelling, are redefining how travellers discover and interact with different cultures and places. In this panel, experts from the gaming, tourism, and technology industries will discuss how the sector can exploit this potential to attract international visitors, create engaging narratives, and transform destinations into unforgettable digital experiences. Game on!

Game on: How Games are Changing Global Tourism Promotion

This panel will bring together experts from the music, tourism, and entertainment industries to discuss how festivals, concerts and cultural experiences are platforms that boost international tourism by promoting destinations. Topics will include promotional strategies, the economic impact of these events, and how the synergy between culture and tourism can strengthen a country’s global projection.

Music & Entertainment as Drivers of International Tourism

Discover how augmented reality and technology are revolutionizing tourism, blending art, culture, and ancestry to enrich destinations with immersive experiences. Learn about innovative projects that use interactive narratives to explore samba and other cultural attractions.

Augmented Reality and Art to Promote Samba in Rio de Janeiro

Streaming platforms have not only revolutionized how we consume entertainment, but also directly influenced global tourism. Series, films, and documentaries spark the desire to explore new destinations, boosting local economies and transforming cities into real travel scenarios. In this panel, experts from the tourism and audiovisual industries discuss how streaming is shaping travel trends and the economic impact of this phenomenon. They study how Brazil is perceived internationally through content and the opportunities these platforms open for destinations seeking global visibility.

Netflix and Embratur: Tourism in the Age of Streaming

Brazil is globally renowned for its vibrant festivals, rich in culture, music, and diversity. This panel explores how to celebrate Brazil with intelligence, connecting tradition and the future to attract the world.

Brazil's Festivals as a Passport to International Tourism

Literature is experiencing a new era, driven by technological innovation and new narrative formats. This panel will address changes in the literary ecosystem, the rise of literary tourism, and the creation of immersive experiences based on interactive works and narratives. With a spotlight on the "Rio World Book Capital" project, the conversation dives into the potential of literature as a vector for cultural innovation, inclusion, and the international promotion of Brazil. A journey where pages, pixels, and landscapes meet.

Amazon, Innovation and Literature: New Narratives

Discover how innovation hubs are transforming tourism in Brazil, opening new opportunities for startups and enhancing cultural assets.

Hubs and Parks: Where is Innovation taking place in Brazil?

In a world seeking sustainable solutions and more conscientious experiences, regenerative tourism is emerging as a new frontier - and biotechnology plays a strategic role to play in this transformation. In this panel, environmental experts explore how biotechnological advances are being applied to restore ecosystems, preserve biodiversity, and create tourism experiences that not only minimize impact but actively regenerate the visited territories.

Biotechnology Applied to Regenerative Tourism

Brazil is a powerful brand: diverse, creative, vibrant. But how can this identity be transformed into real value for destinations, products, and experiences? In this panel, professionals in branding, innovation, and the creative economy explore how Brazilianness can be strategically positioned on the global stage. The conversation revolves around how brands are reinventing themselves based on authentic narratives, technological innovation, and connections with the territory. A dive into the possibilities of building value with identity, purpose, and impact.

Branding Brazilianness and Innovation in Territory

TikTok has become much more than a platform for entertainment – it’s a global window capable of turning small tourism attractions into must-see destinations. In this panel, platform executives and digital tourism influencers discuss how viral content is boosting local tourism, generating instant visibility, and attracting new audiences. How can authentic experiences be turned into videos that reach millions?

Viral Tourism: The Power of TikTok in Boosting Tourism

A tourist’s journey begins long before boarding and is increasingly digital. In this panel, researchers and industry experts explore how digital tools, data intelligence, and innovative platforms are transforming the way destinations are discovered, planned, and experienced.

Google and the Digitalization to Revolutionize Tourism

In an increasingly digital and interconnected world, promoting Brazil as a tourist destination goes far beyond traditional campaigns. This panel brings together journalism, digital platform, and tourism experts to explore how strategic narratives, innovation, and data are connecting Brazil to the world. What are the ways to make our destinations more visible, desirable, and accessible on a global scale? An essential conversation about the future of Brazilian tourism promotion in the digital age.