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CESAR - Innovation Center

The Smart Lipstick was developed by Grupo Boticário in partnership with CESAR. The only Latin American project to receive an award, it was recognized for its positive impact and accessibility, combining technology and inclusion to empower people with disabilities. Combining AI, computer vision, and robotics, the system applies lipstick accurately and autonomously.
More information: The Smart Lipstick, developed by Grupo Boticário in partnership with CESAR, was the winner of the People’s Choice Award at the SXSW Innovation Awards 2025. There will be 4 applications (15 minutes each) and will take place in E410 pavilion 4.

Beauty Meets AI: World’s First Prototype Smart Lipstick®

This masterclass brings together executives from Banco do Brasil, Caixa, Cateno, and CESAR to discuss the transformation of traditional banking through design and tech innovation. Learn how these institutions are leveraging partnerships to create user-centered financial products and services, while balancing security, personalization, and inclusion. Explore real life digital transformation projects, the role of AI in creating hyper-personalized banking experiences, and more.