Marketing and media
AI is not your enemy; it’s your co-pilot
Shh… Don’t tell anyone, but everyone is using AI. Despite media critiques of creatives losing o...
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Marketing and media
Content creators can’t make money – here’s why
Being platform agnostic is viewed as a positive strategy for content creators. But is it as simpl...
February 1, 2024 - 3 min read
Marketing and media
The creator economy: Smoke and mirrors
The creator economy is a marketing term used so widely it’s been accepted as a given. But what do...
February 1, 2024 - 2 min read
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Marketing and media
Can AI write the next great novel?
As generative AI continues its meteoric rise, some have begun as...
February 1, 2024 - 3 min read
Marketing and media
Understand gen Z to get ahead of generation Alpha
Gen Z are set to have US$33 trillion in spending power by 2030: ...
February 1, 2024 - 4 min read
Marketing and media
Podcasts revolutionising media in every corner of the world
Journalism was once monopolised by single-source news platforms....
February 1, 2024 - 2 min read
Marketing and media
New technology is changing marketing, but storytelling remains key
Vtubers, good storytelling, and social media with a purpose – th...
January 11, 2024 - 4 min read