See all speakers

Senior Director of Marketing, LATAM and Iberia

Shelley Pursell

Advancements in AI, data analytics, and customer insights have ushered in a new era for marketing personalization. Marketers have never had more sophisticated ways of tailoring their message to a consumer's specific needs and interests. But challenges in accessing first-party data coupled with concerns over data privacy mean that a nuanced approach is required. This panel will explore all the latest strategies to nail your marketing personalization in 2025.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Shelley Pursell

Senior Director of Marketing, LATAM and Iberia

HubSpot