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Speaker and Advisor

Carolina Nucci

We're bringing together our Women in Tech ambassadors to discuss automation vs. authenticity: how to humanize tech at scale for an informal gathering.

Automation vs. Authenticity: How to Humanize Tech at Scale [A women in tech meetup]

Advancements in AI, data analytics, and customer insights have ushered in a new era for marketing personalization. Marketers have never had more sophisticated ways of tailoring their message to a consumer's specific needs and interests. But challenges in accessing first-party data coupled with concerns over data privacy mean that a nuanced approach is required. This panel will explore all the latest strategies to nail your marketing personalization in 2025.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Solving the personalization problem with AI

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Opening remarks

The myth of the self-made woman is inspiring - but dangerous. When women succeed in isolation, we miss the chance to create systemic change. This panel explores how women can leverage collaboration to unlock new opportunities, accelerate impact, and reshape industries. Drawing from the book Ensemble, get ready for stories, learnings and tangible insights from 3 different women on how collective action fosters resilience, influence, and transformation—personally, professionally, and globally. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Carolina Nucci

Speaker and Advisor

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