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Are you just using data to report on things? This session explores how to unlock data's potential as a powerful engine for creative inspiration in marketing. Join VML's Global Lead of Creative Data, Jason Carmel, as he explores how to see data not as a rearview mirror, but as a source of limitless creative fuel for your brand.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Making the case for creative data

Speakers