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Several online grocery players have recently exited Brazil after struggling to make the economics work. But was the issue the market — or the model? In this keynote, Trela’s CEO shares how most players tried to apply generic retail logic to a high-friction, low-margin category — and why a marketplace approach, rooted in curation and recurring demand, is unlocking untapped potential in the online grocery space.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Why online grocery failed in Brazil – until now

Speakers