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While initial discussions around generative AI centered on efficiency gains, its deepening integration into daily life, mediated by new AI platforms, necessitates a fundamental recalibration of brand expectations. 

Drawing on R/GA’s work with partners such as Google and AB InBev, we will demonstrate how to create new, AI-enabled brand tools and interfaces that deliver more distinctive, high-value experiences.

Retooling your brand for a generative world

Speakers