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A lot of conversation to date has focused on the efficiencies enabled by Generative AI for brands, but we see additional opportunities as brands themselves are evolving into generative entities with infinite ways to connect and create.

We’ll explore what happens when your brand becomes infinitely re-creatable across a growing number of digital interfaces. 

To address this, we’ll introduce a new category of brand tools designed for generative brands. Drawing on the experience of brands such as Google Android, the world’s most open, inclusive and populous operating system in the world, we’ll share how you can live these values through a more open and dynamic brand system, made for a generative world.

Retooling your brand for a generative world

Speakers