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While initial discussions around generative AI centered on efficiency gains, its deepening integration into daily life, mediated by new AI platforms, necessitates a fundamental recalibration of brand expectations. 

Drawing on R/GA’s work with partners such as Google, we will demonstrate how to create new, AI-enabled brand tools and interfaces that deliver more distinctive, high-value experiences.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Retooling your brand for a generative world

Speakers