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Francisco Almendra

Games have evolved beyond entertainment to become powerful tools for promotion, including destinations and a country’s cultural and symbolic production. Digital games, with embedded technology and storytelling, are redefining how travellers discover and interact with different cultures and places. In this panel, experts from the gaming, tourism, and technology industries will discuss how the sector can exploit this potential to attract international visitors, create engaging narratives, and transform destinations into unforgettable digital experiences. Game on!

Francisco Almendra

CEO

Studio KwO XR