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CEO and Founder

Viviane Meister

Small and medium-sized businesses represent over 90% of all business activity in Brazil, yet they remain underserved by financial solutions that truly fit their needs. The disconnect between market narratives and real SMB challenges leaves billions in untapped potential, leads to inefficiencies and slows down innovation. In this session, Avra’s founder unpacks why the traditional approach to SMB finance is broken, what needs to change, and why those who solve this puzzle first will have a huge advantage.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.