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Geraldo Franciscani

In this presentation, Vinicius Teodoro and Geraldo Franciscani—both with master’s degrees in Computer Science from UFMG and serving as CTO and CEO of Guidance, respectively—share how data and artificial intelligence can be strategically used to boost profit and operational efficiency in organizations. They highlight the end-to-end case of Clube Atlético Mineiro, where data-driven analysis, predictive models, dynamic pricing algorithms, and AI applied to churn led to over R$ 7 million in profit in just five months. Through a complete journey—from building the Data Lake to the practical application of AI—Vinicius and Geraldo demonstrate how to turn raw data into actionable decisions with a direct impact on business outcomes.