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Daniele Lazzarotto

In a fast-moving digital landscape where trends come and go overnight, many brands struggle to stay relevant without losing their identity. This talk explores why long-term strategy should take precedence over fleeting trends and how businesses can build a marketing foundation that withstands constant change.  Whether you’re a marketer, entrepreneur, or brand leader, you’ll learn how to navigate chaos with confidence and clarity.

This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Strategy over trends: how to build consistency in a chaotic world

In a crowded market, a strong brand is the key to lasting success. This talk explores how startups can craft a unique identity, build customer loyalty, and stand out from the competition.

This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Daniele Lazzarotto

CEO

Cordão