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Web Summit Rio・Jun 8-11, 2026

Creative Summit

In this talk, we dived into the phenomenon of discovery on TikTok through the lens of Ivete Sangalo’s experience during Carnival. Learn how Ivete leveraged TikTok’s unique power of reaching new audiences and creating cultural moments to elevate her brand.

Ivete Sangalo, Singer, actress, and television personality, on centre stage during day one of Web Summit Rio 2025

Ivete Sangalo: TikTok and the power of discovery

This session explored the evolution of the creator economy and its impact on gaming, entertainment, and business with Bruno Playhard, CEO of LOUD, and Victor &#8216;Coringa&#8217; Augusto, Gaming Creator &amp; Co-owner of LOUD.

Leveling up the creator economy

From actress to entrepreneur and mentor — Giovanna Antonelli shared on Center Stage how social media has amplified our ability to connect deeply with our audiences

The power of conversations with Giovanna Antonelli

Brazilian singer Gaby Amarantos and photographer Bob Wolfenson told all about how, in collaboration with Africa Creative and Vale, they are telling stories from the Amazon to advance dialogue about sustainability and the culture of the Amazon.

Stories from the Amazon

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Meet the creatives who joined us in 2025

As AI transforms workflows, tools evolve overnight, and audiences demand authenticity &#8211; we explore how technology amplifies but never replaces creative vision &amp; human intuition.

GenAI is shaking up the design world, making processes smoother, sparking innovation, and expanding creativity. But, authentic creativity must remain at the forefront of the industry.
How can the perfect balance be achieved? As machines get smarter, the role of human intuition and originality becomes more vital than ever.

Generative AI: A new creative partner?

Explore how brands are forging deeper connections by standing for something meaningful.
Experts share insights into the pivotal role of brand purpose in shaping consumer relationships as they navigate the modern market landscape. How are companies weaving purpose into products, campaigns, and culture?

Brands with backbone

How do the best ideas survive the messy middle? Industry experts share insights and strategies for successfully guiding projects from conception to delivery within the dynamic and ever-changing realm of design.
We look at how the real magic happens &amp; the process that helps turn early sparks into standout creative work.

Chaos to clarity: The creative process unfiltered

Dive into the changing world of creative tools and learn how the democratisation of design is bringing equality to the creative industry, opening up new possibilities for creators to let their imaginations run free.
As technology redefines what’s possible, what does the next era of creative practice look like?