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Director

Maria Prata

Join this session as Bianca Andrade reveals the secret to captivating more than 30 million followers. Gain insights into the strategies and personal touches that fuel Bianca's continuous engagement.

Please note: This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Engaging more than 30 million followers with Boca Rosa

In today's hyper-competitive market, consumers are spoilt for choice, making customer attention and retention a significant challenge for businesses. Now more than ever, it's vital to get customer engagement right, and customer centricity is non-negotiable if brands want to create meaningful experiences that drive business outcomes. Join Braze president and chief commercial officer Myles Kleeger and Zamp CEO Ariel Grunkraut to learn how a customer-centric approach is instrumental in fostering robust relationships that drive loyalty and retention.

Please note: This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.