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Chief Direct-to-consumer Officer

Lucas Herscovici

Time for a marketing masterclass... What are the marketing trends that are shaping the year ahead? Join this session to find out.

Please note: This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Marketing in 2025

In today's rapidly evolving corporate landscape, navigating complexity is paramount. Join two leaders at the forefront of innovation to discover how they're transforming business challenges into effective solutions and bringing the traditional sectors to the forefront of digitalization.

Please note: This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Transforming complicated business problems into targeted solutions

Digitization is one of today’s biggest buzz words across industries, but what does it really mean in practice? AB InBev’s chief direct-to-consumer officer Lucas Herscovici explains how the brewing company has deployed digital tactics to unlock new insights, build best practices for consumer centricity, and ultimately win the hearts and minds of consumers around the world.

Please note: This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.