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CMO, Brazil

Andre Svartman

In today's world, sports are more than just competition – they are cultural movements that shape identity, fashion, and community. In this talk, the CMO of Adidas Brazil, Andre Svartman, will explore the evolving landscape of sports marketing, highlighting key trends such as athlete-driven storytelling, grassroots engagement, and purpose-driven branding. Learn how brands can authentically connect with consumers, foster culture, and go beyond products to build lasting impact.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Andre Svartman

CMO, Brazil

adidas