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VP of Marketing, Brazil

Cecília Bottai Mondino

How do global brands stay culturally relevant across continents? In this session, we’ll explore the delicate balance between global consistency and local authenticity — and how brands like Heineken adapt their campaigns to resonate from São Paulo to Shanghai. Discover the key considerations, creative strategies, and real-world lessons that help global brands truly speak the local language.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Cecília Bottai Mondino

VP of Marketing, Brazil

HEINEKEN