SportsTrade

On SportsTrade, all-stars from the sports, tech, gaming and media worlds get together to break down the new technology transforming how we compete and engage with sports.

Marcos Senna,
CMO,
CR Flamengo

What’s happening?

The sports industry has been transformed by the rise of esports, athlete’s personal brands, biometrics and more. SportsTrade brings the world’s leading sports stars, experts, brands, media and retailers together under one roof to discuss the sports world’s next play.

Your Web Summit Rio ticket gives you access to all masterclasses and roundtables at the event, as well as to talks on SportsTrade and 15-plus other tracks.

Tech powering elite sport

Athletes and sports organisations are forever searching for the apex of human performance. We’ll unveil and investigate the newest  tech driving athletic endeavour to its peak, and we’ll look at the downsides of inundating sports with tech.

Three solid triangles pointing right sitting on top of a solid background.
The power of the brand

As athletes separate their personal brands from the sport they compete in, we look at how they’re using traditional and social media to earn as much off the field as they are on it. We hear from athletes turned trailblazers who are forging new and unique career paths.

A solid rectangular shape sits diagonally on top of a solid-colored background.
Cash v conscience – sportswashing

In 2022, sports offered a global stage to authoritarian regimes as they attempted to cleanse their public image. Sportswashing dominated headlines to such a point that the on-field results became secondary. Leaders share the harsh realities of sportswashing and delve into whether public outrage and human rights will ever outweigh money.

A level playing field

Historically, men have dominated in the sports world. But that’s changing rapidly. From equal pay agreements to record audiences and new media deals, women’s sports are in the spotlight.. What is next for female athletes on the biggest sporting stages? 

Meet some of our past speakers

Serena Williams
Serena Williams
Serena Williams
Tennis Player
David Beckham
David Beckham
David Beckham
Goodwill AmbassadorUNICEF
Maria Sharapova
Maria Sharapova
Maria Sharapova
Entrepreneur & Tennis Legend
Shaquille O'Neal
Shaquille O'Neal
Shaquille O'Neal
InvestorSteady
Becky Lynch
Becky Lynch
Becky Lynch
WWE SuperstarWWE
José Mourinho
José Mourinho
José Mourinho
Manager and Head CoachRoma
Wladimir Klitschko
Wladimir Klitschko
Wladimir Klitschko
Professional Boxer & AmbassadorKyiv Digital
Meghan Klingenberg
Meghan Klingenberg
Co-founder & PresidentRe-Inc
Thierry Henry
Thierry Henry
Thierry Henry
Assistant CoachBelgium National Team
Jessica Ennis-Hill
Jessica Ennis-Hill
Jessica Ennis-Hill
Founder & CEOJennis Fitness
Mark Cuban
Mark Cuban
Mark Cuban
OwnerDallas Mavericks
Carmelo Anthony
Carmelo Anthony
Carmelo Anthony
NBA All-Star & Entrepreneur
Samuel Eto'o
Samuel Eto'o
Samuel Eto'o
Footballer & PhilanthropistThe Samuel Eto’o Foundation
Will Ahmed
Will Ahmed
Will Ahmed
Founder & CEOWhoop
Stephanie McMahon
Stephanie McMahon
Stephanie McMahon
Chief Brand OfficerWWE
Cesc Fabregas
Cesc Fabregas
Cesc Fabregas
Manager & Former Football PlayerComo 1907
Rob Gronkowski
Rob Gronkowski
Rob Gronkowski
FounderThe Gronk
Ronaldo
Ronaldo
Ronaldo
ChairmanReal Valladolid
Ishwara Glassman Chrein
Ishwara Glassman Chrein
Ishwara Glassman Chrein
PresidentChicago Fire FC
Iker Casillas
Iker Casillas
Iker Casillas
Football LegendSportboost

Companies that attend

“We have to build a brand outside of just being a fighter.”

Paige VanZant, UFC, on Centre Stage during day three of Web Summit

– Paige VanZant, Fighter, UFC

“In elite sports other than football, people train more and prepare more, and I think football needs to take this step.”

– André Villas-Boas, Football Manager, Race for Good

“The main objective is to put a smile on other people's faces. That's my passion.”

– Samuel Eto’o, Footballer & Philanthropist, The Samuel Eto’o Foundation

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