Forget what you think you know about marketing as we explore how technology has transformed the industry. Global giants, CMOs, international brands and adtech startups delve into the new landscape at PandaConf.
The global digital advertising market is valued at $602.25 billion – 66.4% of the overall expenditure on media ads. With the lion’s share of ad spend going to digital platforms, our experts will reveal the need-to-know social media trends and influencer marketing hacks to supercharge your social advertising in 2023 and beyond.
Advertising has arrived in the metaverse – and across Web3. But how can brands and companies leverage this groundbreaking decentralised technology? We will hear how pioneers in these spaces are discovering new audiences and finding exciting new ways to engage with customers.
Despite Google announcing it would postpone the end of third party cookies until 2024, their demise is only a matter of time. Obtaining and analysing post-cookie data will become the holy grail of the marketing industry. Hear about the new innovations in advertising technology designed for a privacy-centric, anti-tracking world.
In 2023, consumers expect their favourite brands to align with their personal values. Learn from the experts how, beyond authenticity, brands are expected to adapt to social movements in environmental sustainability, racial justice, equality and diversity. Find out how values-led storytelling can transform your business.
– Khalid El Khatib, CMO, Stack Overflow
– Ben Jeffries, Co-founder & CEO, Influencer.com
– Anna Anderson, Director of Influencer Marketing, Condé Nast
