Forget what you think you know about marketing as we explore how technology has transformed the industry. Global giants, CMOs, international brands and adtech startups delve into the new landscape at PandaConf.

Neil Patel
Founder | NP Digital

What’s happening?

PandaConf leaves no stone unturned while exploring current marketing trends and diving into the industry's future.

Your Web Summit Rio ticket gives you access to all masterclasses and roundtables at the event, as well as to talks on PandaConf and 13 other tracks.
Social media & Influencer marketing

The global digital advertising market is valued at $602.25 billion – 66.4%  of the overall expenditure on media ads. With the lion’s share of ad spend going to digital platforms, our experts will reveal the need-to-know social media trends and influencer marketing hacks to supercharge your social advertising in 2023 and beyond.

Three triangles pointing right.
New frontiers in adtech

Advertising has arrived in the metaverse – and across Web3. But how can brands and companies leverage this groundbreaking decentralised technology? We will hear how pioneers in these spaces are discovering new audiences and finding exciting new ways to engage with customers.

The cookie will eventually crumble

Despite Google announcing it would postpone the end of third party cookies until 2024, their demise is only a matter of time. Obtaining and analysing post-cookie data will become the holy grail of the marketing industry. Hear about the new innovations in advertising technology designed for a privacy-centric, anti-tracking world.

Purpose-led branding and marketing

In 2023, consumers expect their favourite brands to align with their personal values. Learn from the experts how, beyond authenticity, brands are expected to adapt to social movements in environmental sustainability, racial justice, equality and diversity. Find out how values-led storytelling can transform your business.

Meet our 2023 marketing speakers

Gail HeimannPresident & CEOWeber Shandwick
Gail Heimann
David DrogaCEOAccenture Song
David Droga
Fernando MachadoCMONotCo
Fernando Machado
Neil PatelFounderNP Digital
Neil Patel
Bianca AndradeInfluencer & YouTuber
Bianca Andrade
Alex CollmerFounder & CEOVidMob
Alex Collmer
Mada SegheteCo-founder & VP of MarketingBranch
Mada Seghete
Alain SylvainFounder & CEOSYLVAIN
Alain Sylvain
Daniela BragaFounder &
Daniela Braga
Cristina FerreiraTV HostTVI
Cristina Ferreira
Mariana Ramos DiasCo-founder & CEOGupy
Mariana Ramos Dias
Tiago DalviFounder & CEOOlist
Tiago Dalvi
Luiz PiovesanaCMONuvemshop
Luiz Piovesana

Companies that attend

“You have to be everywhere, but you constantly need to evaluate where it makes sense to invest.”

– Khalid El Khatib, CMO, Stack Overflow

“Influencer marketing is essentially word of mouth on a different scale.”

– Ben Jeffries, Co-founder & CEO,

“People are not looking for perfect anymore. People are looking for true.”

– Anna Anderson, Director of Influencer Marketing, Condé Nast