PandaConf

PandaConf is a platform for global CMOs, leading brands, marketing and advertising industry giants, investors, agencies and adtech startups.

Fábio Coelho
President
Google Brazil

What’s happening?

PandaConf leaves no stone unturned while exploring current marketing trends and diving into the industry’s future.

Your Web Summit Rio ticket gives you access to all masterclasses and roundtables at the event, as well as to talks on PandaConf and 15-plus other tracks.

Social media & Influencer marketing

The global digital advertising market is valued at $602.25 billion – 66.4%  of the overall expenditure on media ads. With the lion’s share of ad spend going to digital platforms, our experts will reveal the need-to-know social media trends and influencer marketing hacks to supercharge your social advertising in 2023 and beyond.

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New frontiers in adtech

Advertising has arrived in the metaverse – and across Web3. But how can brands and companies leverage this groundbreaking decentralised technology? We will hear how pioneers in these spaces are discovering new audiences and finding exciting new ways to engage with customers.

A solid rectangular shape sits diagonally on top of a solid-colored background.
The cookie will eventually crumble

Despite Google announcing it would postpone the end of third party cookies until 2024, their demise is only a matter of time. Obtaining and analysing post-cookie data will become the holy grail of the marketing industry. Hear about the new innovations in advertising technology designed for a privacy-centric, anti-tracking world.

Purpose-led branding and marketing

In 2023, consumers expect their favourite brands to align with their personal values. Learn from the experts how, beyond authenticity, brands are expected to adapt to social movements in environmental sustainability, racial justice, equality and diversity. Find out how values-led storytelling can transform your business.

Meet some of our past speakers

Marc Pritchard
Marc Pritchard
Marc Pritchard
CMOProcter & Gamble
Kristin Lemkau
Kristin Lemkau
Kristin Lemkau
CMOJPMorgan Chase
Blake Chandlee
Blake Chandlee
Blake Chandlee
President of Global Business SolutionsTikTok
Melissa Selcher
Melissa Selcher
Melissa Selcher
CMOLinkedIn
Jane Wakely
Jane Wakely
Jane Wakely
CMOPepsiCo
Jean-Charles Decaux
Jean-Charles Decaux
Jean-Charles Decaux
Co-CEOJCDecaux
Sairah Ashman
Sairah Ashman
Sairah Ashman
Global CEOWolff Olins
Julia Goldin
Julia Goldin
Julia Goldin
Global Chief Product & Marketing OfficerThe Lego Group
Neal Mohan
Neal Mohan
Neal Mohan
CEOYouTube
Lorraine Twohill
Lorraine Twohill
CMOGoogle
Jeff Titterton
Jeff Titterton
Jeff Titterton
CMOStripe
Gail Heimann
Gail Heimann
Gail Heimann
President & CEOWeber Shandwick
Josh Richards
Josh Richards
Josh Richards
Founder & CEOCrossCheck Studios
Alicia Tillman
Alicia Tillman
Alicia Tillman
CMOCapitolis
Gary Vaynerchuk
Gary Vaynerchuk
Gary Vaynerchuk
Founder & CEOVaynerMedia
Melanie Perkins
Melanie Perkins
Melanie Perkins
Co-founder & CEOCanva
Jane Geraghty
Jane Geraghty
Jane Geraghty
Chief Client OfficerWPP
Virgil Abloh
Virgil Abloh
Virgil Abloh
Artistic directorLouis Vuitton
Mada Seghete
Mada Seghete
Mada Seghete
Co-founder & VP of MarketingBranch
Fernando Machado
Fernando Machado
Fernando Machado
CMONotCo

Companies that attend

Samsung logo

“You have to be everywhere, but you constantly need to evaluate where it makes sense to invest.”

– Khalid El Khatib, CMO, Stack Overflow

“If all you do is focus on 'what did I lose with cookies', you're missing the opportunity"

– Jeff Geheb, VMLY&R Global Chief Experience Officer

“People are not looking for perfect anymore. People are looking for true.”

– Anna Anderson, Director of Influencer Marketing, Condé Nast

Never miss another speaker announcement

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