Marketing and media insights

A report on the social media, advertising, journalism and marketing trends that are defining the industry.

Download our report today to uncover the trends that leading social media experts, advertisers, journalists and marketers think will determine the future of their industries.

Fernando Machado, CMO, NotCo, on PANDACONF Stage during day one of Web Summit Rio 2023 at Riocentro in Rio de Janeiro, Brazil
Fernando Machado

Want a taste of the report? Here are some of our findings.

  • 470
    What the global generative AI video market was worth in 2022
  • 41
    Marketers who say they are using AI to create personalised consumer experiences
  • 60-70
    AI images generated which are in some way edited by users.


As media outlets make strategic pivots from paper to digital, how do they guarantee quality and ensure that principles like accuracy, reliability, and humanity are adhered to? New York Times head of games Jonathan Knight, podcaster and activist DeRay Mckesson and other prominent figures share their thoughts.

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Media on the pavilion floor during day two of Web Summit Rio 2023


The key to your business’ success? It’s all about timing, tradition and a bit of rule breaking. Marketing experts including co-founder of COLLINS Brian Collins and founder and CEO of Picsart Hovhannes Avoyan weigh in on the factors that help their organisations stand out.

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It’s not enough to just be present on social media; you also need to be engaging. And the best way to do that? Connect with your audience on a human level. During a time when AI is seemingly taking over industries, be the one thing tech can’t – human.

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“AI is more like a co-pilot, or an assistant; something that's helping you to be more productive.”

Hovhannes Avoyan, founder and CEO, Picsart

Hovhannes Avoyan, founder and CEO, Picsart

“At the end of the day, people want to buy from people.”

Irina Novoselsky, CEO, Hootsuite

Irina Novoselsky, CEO, Hootsuite

“You can't just assume that you're gonna be successful moving from one thing to the next.”

Cody Ko, YouTuber & Podcaster, TMG Studios, on Content Makers Stage during day three of Collision 2023

Cody Ko, co-founder of TMG Studios

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