Leveraging digital transformation and data analytics to enhance customer experience [Hosted by Yara Brazil]
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Leveraging digital transformation and data analytics to enhance customer experience [Hosted by Yara Brazil]

Masterclass 4 Masterclass area A
The journey of innovation through Yara’s digital transformation. Discover how the company stood out by launching pioneering relationships program, AI chat, e-commerce and marketplace. Get inspired by success stories and strategy.
Hosts
Chantal Ghannam
Chantal Ghannam
Chantal Ghannam
Digital and marketing Director Yara
Gabriel Betto
Gabriel Betto
Gabriel Betto
Digital ManagerYara Brasil