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Global CEO

Robin Forbes

Today's most valuable brands have all been transformed by technology. They create value from innovations. They come to life through interfaces. They speak through their actions and their owned media. But most frameworks for building brands date from the age of packaged goods. We’re using Tony the Tiger tools to navigate digital worlds. What if we understood brands as operating systems – more adaptive to the world, with underlying codes of purpose, design and tech? And with the applications of products, experiences, communications and relationships that build on operating systems? Join this session as R/GA's global CEO, Robin Forbes, and global SVP, Melissa Jackson Parsey, introduce a new model for designing brands in the digital world.

Please note: This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.