The full Opening Night schedule will be announced soon, stay tuned.

Coming soon... Opening Night

One of Rio’s very own, Luana Lopes Lara represents a new generation of Brazilian founders making their mark far beyond home. In this fireside chat, she reflects on her journey from Brazil to co-founding one of the most closely watched companies in modern finance, her role in Kalshi’s stellar growth, and where the company goes next as prediction markets shape a new future.

In dialogue with Luana Lopes Lara: Trade the future

Join Replit President & Head of AI, Michele Catasta, as he shares how Replit, now valued at $9 billion, is giving every person on the planet the power to build anything they can imagine – making us all builders, creators, and architects of what comes next.

Vibe coding for the next billion

From asset-backed loans that lower risk and rates, to data-driven underwriting and fully digital experiences, a new model is emerging. One that expands access to credit while improving efficiency and transparency. Together, we'll discuss how technology, capital, and business model innovation are reshaping the future of lending.

Attention please: the future of lending is here and its asset-backed, digital and data-driven

Technology scales. But motivated people transform. A new generation redefined work: Purpose, leadership and belonging are no longer differentials. They're the new standard. Please be aware that attendance is first-come, first-served. This masterclass will be held in PT.

Technology scales. People transform. [Hosted by TETO Brasil]

Is this your first time at Web Summit Rio? Join peers who are also here for the first time. Share tips on how to make the most of the event and start building connections from day one. See you there!

🥇 First timers at Web Summit Rio meetup

35 of the most promising startups will battle it out in the group rounds of PITCH brought to you by Finep, FNDCT and MCTI. In this round, seven of them will fight for a chance to move onto the semi-final. Competing startups will have three minutes to pitch, followed by a three-minute Q&A with our judging panel.

PITCH group round 1

Social media isn't just a channel anymore, it's the business. Meet the developers, founders, and investors building on it at Web Summit Rio. Join us!

📸 Building on socials meetup

Every company is building AI agents. Almost none are running them in production. After 15 executive conversations and 97 simulated pitches, we find why, and what the 1% who succeed are doing differently. Please be aware that attendance is first-come, first-served. This masterclass will be held in EN.

AI agents in production: Why your POC never ships [Hosted by Pipefy]

If your content looks like an ad, your audience has already scrolled past it. Rodrigo Moran, Fábio Porchat and Juliette Freire Feitosa discuss the death of the curated grid and why the most successful creators are trading studio lights for the raw power of authentic and unpolished storytelling.

The polished feed is dead

The window to regulate superintelligence is closing fast. As AI labs push the boundaries of safety, how do we actually force transparency? This panel explores how public exposure, whistleblowers, and investigative storytelling are being used to hold the architects of our future accountable before the black box shuts completely.

Lights, camera, accountability

Static ads are losing ground to interactive digital spaces. Roblox general manager for Latin America Diego Dzodan and Uncover Studios CEO Fernanda Verdi discuss the mechanics of high-impact brand activations on Roblox, detailing how companies can successfully co-create content alongside regional creators to maintain customer connection and relevance.

The evolution of immersive marketing

This session brings together OKX and Transfero Group to explore the rise of stablecoins as global digital cash. From cross-border payments to real-time settlement and local currency access, stablecoins are redefining how money moves. This talk discusses the infrastructure, compliance, and trust layers needed to scale a truly borderless financial system by removing friction, lowering costs, and expanding financial access across markets.

Stablecoins without borders: building global digital cash

Building a resilient society through decentralized tech, stable finance, and P2P infrastructure—empowering global access to money, energy, communication, and intelligence.
Please be aware that attendence is first-come, first-served. This masterclass will be held in EN.

The quest for a stable society [Hosted by Tether]

Generate your unique space explorer avatar using multi-turn image generation with Gemini and build a multi-agent AI system using Google ADK with custom MCP servers and OneMCP BigQuery integration.  

A personal computer is required, no late entries permitted. Facilitators will guide the workshop in Portuguese, but all content and support are also accessible in English.

Build multi-agent system to process multimodal location data with MCP and A2A [Hosted by Google Cloud]

As AI agents take over code generation, join TestMu AI's CEO to discover who ensures they don't introduce fatal errors into your pipelines.

Who tests the AI?

Iconic brands don't just compete in the market – they live in people's hearts, homes, and traditions. This session explores how marketers can move beyond product positioning to build genuine cultural relevance, creating brands that audiences adopt as part of their identity and everyday rituals.

How to make your brand a pop culture cornerstone

Brazil's most ambitious companies aren't waiting for the AI revolution – they're already inside it. Milena Leal, country manager of Google Cloud Brazil, and Graciela Kumruian, CEO of Netshoes, get into what actually happens when global tech leader meets local ambition: the decisions, the bets, and the results that don't make it into the press release.

The next leap: From hype to results

This session explores how financial infrastructure is being rebuilt from the ground up. From modern securitisation and credit rails to automated payments and cloud-native platforms. Our speakers will unpack how fintechs are replacing legacy systems with faster, more scalable, and programmable finance.

Rewiring finance: from securitisation to payments to the cloud

The modern founder is not just a builder. They are a distributor, a storyteller, a category creator, and a growth machine. The companies winning today are not necessarily the ones with the best technology – they are the ones who are aggressively committed to distribution and mindshare.

Distribution is destiny

To capture Brazil's next generation of investors, financial institutions must speak the language of the masses. XP is rewriting the marketing playbook by embedding itself into global entertainment powerhouses like the ATP, NBA, and NFL. This session breaks down the strategic vision behind treating sport as an ecosystem for growth rather than a simple logo placement.

Court to capital: Leveraging sports to scale brand growth

PITCH group round 2 

Startup masterclasses are 45-minute sessions covering all of the elements essential for startup success. They are an opportunity for startups to learn from those driving change in their respective industries, in an interactive and intimate setting.

Real-world fundraising strategies

SMEs don’t need more tools. They need better ones: faster, more flexible, and seamlessly integrated. This session dives into how modern fintech is transforming payments, banking and financial management for growing businesses. We’ll explore how embedded finance, open banking, and digital-first platforms are reshaping the SME experience. Tomorrow belongs to those Brazilian SMEs who prepare for it today.

Brazil's SMEs: today's new financial stack = tomorrow's competitive edge

Join fellow attendees from Canada at Web Summit Rio! Connect, share insights and expand your network. See you there!

🇨🇦 Canada meetup

The rules of journalism are being rewritten in real time: AI floods the internet with synthetic content, legacy publishers cut deals with tech giants, and trust in media hits historic lows. Leading voices from across the media landscape converge to debate who controls the narrative, who's paying for it, and what AI is doing to the newsroom.

Who owns the truth?

From venture capital to institutional portfolios, data shows that female leadership consistently drives better outcomes and more resilient growth. In this session, we hear from some of industry’s leading investors on why backing women is essential for a high-performing economy and what it takes to lead in the next era of finance.

Calculating the ROI of representation

In a landscape where conversations about artificial intelligence swing between hype and fear, Diego Puerta, General Manager of Dell Technologies Brazil, brings a practical and human perspective to the topic. Drawing on experience with customers across multiple industries, he shows how AI is already redefining the way we work, make decisions and create value without replacing the critical role of leadership, purpose and human judgment.

Beyond AI buzzwords

The click is no longer the reliable signal it used to be. Search has fragmented across platforms, AI is reshaping what gets surfaced, and the traffic patterns marketers built their strategies around have structurally changed. Ignoring that shift doesn't slow it down.
In this session, Neil Patel maps where demand has moved and how Search Everywhere Optimization gives marketers a framework to follow it. From understanding how visibility works differently across channels to knowing where buying decisions actually happen, attendees leave with a clearer picture of where the gaps are, how to prioritize budget across platforms, and what it takes to show up where it matters in a world where the click is no longer where the buyer journey starts or ends.

The death of the click: How to capture demand without traffic

What key traits and characteristics should founders prioritise when choosing an angel investor? Finding the right one to be a strategic cornerstone who not only supports your vision but also provides insights to overcome scaling hurdles is essential for a startup's success. Join this session as we discuss the relationship between angel investors and founders, and how to build a strong foundation for your startup's journey.

Angel's wings and scaling things

In Brazil, Gen Z is entering finance earlier and with entirely new expectations. This talk explores how Nomad and NG.Cash are creating products for a generation that demands instant access, global reach, and intuitive user experiences. From first transactions to cross-border money management, these platforms are redefining what it means to be “banked,” showing why Brazil is fast becoming a proving ground for the future of finance.

Gen Z as Brazil's financial revolutionaries: From first transactions to global ambitions

In the wake of COP30, LatAm is moving from climate pledges to the reality of the grid. Building this future requires navigating rigid regulations and a historical lack of data transparency. Sebastián Ruales explores how the region is breaking away from legacy utility models to build a tech-first ecosystem.

High-voltage hurdles in LatAm

With the 'Brazil Stack' providing one of the world's best digital rails, the AI ROI moment of truth is here. Investors are no longer asking if the tech works, but if it can unit-economically thrive with the constraints of LatAm's unique infrastructure. As rising integration costs collide with the demand for tangible impact in sectors from AgTech to FinTech, we ask if AI is the final piece of the regional puzzle, or a venture-backed bubble waiting to burst.

The AI moment of truth

Join fellow software engineers who speak Portuguese at Web Summit Rio! Come connect with other developers from Brazil and Portugal and talk tech in your own language. See you there!

💻 Portuguese speaking software engineers meetup

Dive into innovation funding ecosystem, learn how to integrate your strategy with external resources and accelerate strategic partnerships. Please be aware that attendence is first-come, first-served.

Turning innovation funding into strategic partnerships [Hosted by Embraer]

In this codelab, you will build a full-stack, real-time multimodal AI application with an Agent. You will develop a React frontend to capture live video and audio, and a Python backend using Google's ADK to process this data. By establishing a bi-directional WebSocket connection, you will stream the media to the Gemini Live API, which will interpret hand gestures to execute specific commands—a process known as "Tool Calling.". Author: Christina Lin.


A personal computer is required, no late entries permitted. Facilitators will guide the workshop in Portuguese, but all content and support are also accessible in English.

Building an ADK bi-directional streaming agent [Hosted by Google Cloud]

In a world where AI enables infinite content, the real challenge is not producing more – it’s building systems that create with purpose, consistency, and intelligence. In this session, Giacomo Groff, Managing Director of R/GA Brazil, explores how brands must evolve from static outputs to Intelligent Brand Systems. By combining data, technology, and creativity, these systems move beyond the "one-off campaign" to generate stories at scale and deliver adaptive experiences in real time.

Building brands for the intelligence age

Join fellow founders and ed tech professionals at Web Summit Rio! This is a great place to meet people shaping the future of education. See you there!

🎓 Education & edtech builders meetup

Only 8% of Brazilian companies lead in AI. This masterclass decodes what they do differently and turns it into a clear, replicable roadmap for your business. Please be aware that attendence is first-come, first-served.

AI leaders - the 8% playbook [Hosted by Meta]

PITCH group round 3 

Brazil is shifting from a commodity-driven power market to a tech-led ecosystem where data and knowledge dictate value. This session explores Brazil’s unique opportunity to leapfrog traditional utilities and democratise renewable access, turning the country into a global frontier for retail energy innovation.

Scaling energy freedom in Brazil

Clara did not copy and paste a Silicon Valley model into Latin America. It built for a region where finance teams still face fragmented systems, manual processes, and deep operational complexity. In this conversation, co-founder and CEO Gerry Giacomán Colyer and Michael Gilroy who led the startup's series B unpack what it takes to build fast, scale across borders, and turn regional friction into a company-defining advantage.

Built for LatAm: Inside the rise of a fintech heavyweight

Most teams shipping AI products can't build evals that predict how a model will actually perform in production. Michele Catasta, President & Head of AI at Replit, shares how his team closed that gap with ViBench — a public vibe-coding benchmark that scores whether the generated app works — and the offline/online evaluation loop behind Replit Agent that turns weeks of engineering into compounding overnight gains.

Evaluating and improving Replit Agent at scale

Igor Coelho, Co-founder & Host of Flow Podcast, and Patricia Muratori, Managing Director LATAM at YouTube, explore how creators are becoming the new stars and studios, shaping culture, and reinventing entertainment in real time. From long-form, unscripted formats to evolving platform strategies, this session reveals what the future of media looks like today.

The new entertainment frontier: Creators as the new stars & studios

Venture capital in 2026 - boom, bust, or just business as usual? As market cycles shift and investor sentiment wavers, where is the money going? This panel unpacks the latest funding trends, economic realities, and what it all means for startups and VCs navigating the year ahead.

The state of venture capital

Agentic AI is redefining how work gets done automating decisions, accelerating execution, and unlocking real productivity gains at scale. In this high-impact session, Cleber Morais, managing director at AWS Brazil shares how businesses are using AI to move faster, work smarter, and deliver measurable outcomes.

Agentic AI: Work smarter, win bigger

Born in China, unstoppable across Asia, live commerce is arriving fast in Latin America, and it's one of the most powerful selling machines ever built inside a phone. Three of the women defining this new category in Brazil sit down to celebrate the opportunity, challenge the algorithm, and ask what happens when shopping becomes indistinguishable from scrolling.

Lights, camera, checkout

Discover how Betano combines technology, strategy, and operations to power a leading iGaming platform, and get an inside look at what drives the betting industry at scale. Please be aware that attendance is first-come, first-served. This masterclass will be held in PT.

Inside iGaming: The Engine Behind Betano [Hosted by Kaizen Gaming]

Join fellow people ops leaders, workforce founders and remote work builders for a meetup! Meet others reimagining how teams work, hire and grow. See you there!

🔮 Rethinking the future of work meetup

Soil drives the biological engine. As EU regulations tighten, companies in Brazil use fungi and bacteria to turn farms into carbon sinks, taking deep tech out of the lab and into the field. In this panel, we discuss how microbial biotech provides the climate infrastructure to meet international standards, and how regenerative agriculture performs as an industrial asset.

The Atlantic’s green engine: Scaling Brazil’s bio-industrial revolution

Latin America is at the forefront of a new payments paradigm. Today stablecoins, real-time rails and digital wallets are transforming how money moves across border. This session brings together leaders from Bitso and QED Investors to explore how crypto-native innovation and fintech investment are converging. With Bitso driving real-world adoption of digital assets across millions of users, and QED backing the next generation of financial disruptors globally, the discussion will unpack how stablecoins are scaling from niche use to high-volume with everyday financial infrastructure.

LATAM's payment revolution will be digitialsed: stablecoins, volume & real-world integration

Join some of LatAm's top VCs as they discuss the reality of fintech funding in the region. From the consolidation of the Neo-bank era, to the rise of embedded finance, this session will explore what it truly takes to fund the next generation of Latin American financial giants.

Making cents of fintech funding in LatAm

This session explores how QI Tech and EBANX are powering the backbone of modern fintech. From enabling cross-border payments to banking and lending as a service platforms, participants will discuss how infrastructure innovation is unlocking global reach for local financial services, driving growth, efficiency, and access in emerging markets.

Local goes global: building finance's innovation infrastructure

The story used to go one way: Brazilian founders pitch, foreign capital decides. Kaszek's Santiago Fossatti and Norte Ventures' Gustavo Macedo Ahrends are dismantling that story - in a conversation about what changes when the conviction and the capital are homegrown.

Spotting Brazil's AI moment

For decades, saving the Amazon meant waiting on slow government budgets and federal enforcement. But Brazil has been awarded 40-year concessions to private companies. In this session, Peter breaks down this massive shift from public conservation to a concession model. Answering the question, can private markets and tech-speed execution protect the biome faster than the government?

The Amazon’s 40-year lease

Join fellow sales leaders, revenue operators and business development professionals at Web Summit Rio! Come talk about what is working in sales right now and share strategies with people who get it. See you there!

💸 Sales leaders meetup

Building your executive leadership team

PITCH group round 4

Connect with fellow Google Cloud users in Brazil! Share projects, swap ideas, and meet the Google Cloud team onsite at Web Summit Rio. See you there!

☁️ Google Cloud community meetup

Join the first student meetup of Web Summit Rio! Make connections from day one and start the event with your people. See you there!

🎓 Students in tech kickoff meetup

An executive view on how organizations evolve from fragmented AI and cybersecurity initiatives to structured governance, gaining clarity, direction and consistency to scale what is already in motion. Please be aware that attendance is first-come, first-served. This masterclass will be held in PT.

From anxiety to advantage: AI and cyber governance [Hosted by CESAR]

Hyper-personalization has become one of marketing's most talked-about ambitions – but the gap between the concept and execution is wider than most brands admit. This session cuts through the hype to explore what it genuinely takes to move from broad segmentation to individual-level marketing at scale, and what leaders in retail and beyond have learned from doing it in the real world.

The promise and reality of hyper-personalization

Take a seat – literally – on Center Stage at Web Summit Rio. Panda Boi, with over 80 million subscribers to his channels, is bringing his Royal Chair live to the audience, picking strangers, guessing careers, and reading people in 120 seconds flat.
The chair then meets its match, as Channel 4 News editor Esme Wren takes the stage – the woman who put Prince Andrew in a hot seat and watched a royal unravel.

Gen Z, scandals, and the Royal Chair.

Join fellow agritech founders and food industry professionals at Web Summit Rio! This is a great place to meet people, share insights on how to best use AI in agriculture, and discuss what is working in the real world. See you there

🌾 Agritech & AI meetup

Discover how AI is changing software creation, allowing founders, PMs, marketers, and creators to turn ideas into real products just by chatting with AI. Please be aware that attendance is first-come, first-served.This masterclass will be held in PT.

Vibe Coding: The revolution in how products are built [Hosted by Replit]

Thirty years after the death of Ayrton Senna, his legacy is stronger than ever – reaching new generations on Roblox, TikTok, and Netflix who never watched him race. As CMO of Senna Brands, Ana Simões has cracked one of marketing's hardest problems: how do you transfer a fandom built on lived experience to an audience that only knows the legend? This session explores what legacy IP owners, sports franchises, and purpose-driven brands can learn from one of the most engaged fan communities in the world.

The immortal brand of Ayrton Senna

The talk makes the case that the real bottleneck in the agent era isn't model capability it's what gets fed into those models. Human intelligence is created in conversation, yet conversation remains the least captured, least structured input in modern AI systems. Nathan will speak to this from Plaud's direct experience building at this layer: 2 million users across 170 countries, and a clear view of what's being lost before any prompt is ever written.

The missing interface for AI

What if we could predict floods, infrastructure stress, or biodiversity shifts before they happen? Join Another Earth's Maya Pindeus as she explores how scenario simulation is reshaping decision-making to move away from reactive response to proactive future - shaping.

Seeing the future: AI for climate and energy resilience

In this panel we explore how AI is being used to transform Latin America’s financial landscape, promoting inclusion, strengthening consumer protection, and delivering smarter, more accessible credit solutions.

AI enabled smart credit as the new driver of financial inclusion

Brazil and China are launching a $1 billion bilateral investment fund targeting AI, energy transition and infrastructure - the most concrete signal yet that the China-Brazil tech corridor is moving from ambition to capital. Behind it sits one of the world’s most powerful and least understood investors: the China Internet Investment Fund, managing over $4 billion in assets and backed directly by China’s Central Cyberspace Affairs Commission. CIIF Secretary-General and Chairman Wu Hai joins the Web Summit Rio stage to share the thinking behind China’s global tech capital movement - and what it means for Latin America.​​​​​​​​​​​​​​​​

Unlock China’s tech investment playbook

Brazil has always had fashion talent. What it lacked was the infrastructure to turn that talent into scalable businesses. And the right combination of curation and technology to make it happen. Join João Almendra, CEO of Icomm Group and the platform behind Shop2gether, and Caroline Célico, founder of Niini and one of Brazil's most recognized influencers, to learn what happens when curation, technology, and influence collide.

Influence. Curation. Commerce

A handful of tech companies currently control the world's most powerful AI models. But a global pushback is underway. From state-backed infrastructure in Latin America to the rise of localized open-source models, nations are refusing to outsource their cognitive futures. This panel explores the sovereign AI movement, the geopolitics of intelligence, and the looming clash between global tech monopolies and national control.

Algorithms with borders

From the perspective of both the disruptor and the financier, this session reveals the new “playbook” for transforming Brazil’s industrial foundations into AI-powered, high-performance digital assets that drive both profit and impact.

The investor-founder playbook for ag and energy

Women are playing an increasingly important role in the business management and strategy of fintech's evolution. This conversation will explore how female leaders are driving innovation across payments, digital banking and financial infrastructure, while discussing the steps needed to create a more inclusive and diverse industry.

From inclusion to influence: how women are transforming fintech

This session makes the case for Series A and B startups to leverage receivables as collateral for capital markets vehicles - offering a cheaper and more strategic alternative to equity rounds, while opening new paths for growth. Please be aware that attendence is first-come, first-served.

The new round for growth via structured finance [Hosted by Opea]

Join fellow media executives, entertainment founders and content leaders for a meetup! Come connect with people shaping the future of content, streaming and storytelling. See you there!

🎬 Entertainment & media leaders meetup

How do cities turn a moment on the global stage into years of economic momentum? In this conversation, Maria Luísa Aldim, councillor at Lisbon’s Municipal Chamber, and Sidney Levy, President of Invest Rio, take a grounded look at how cities move from visibility to velocity.

After the spotlight: how cities turn a global moment into a lasting tech economy

PITCH group round 5

Join fellow front-end developers and UI engineers for a meetup! Come connect with other developers, talk about what you are building and share tips on tools and frameworks. See you

💻 Front-end developers meetup

Most organisations deploy AI at the lowest level dashboards, predictive models, copilots, and automation. These gains are real but easily replicated, leading to parity, not advantage.
In this keynote, Silvio Meira argues that true, sustainable advantage lies at the top of the maturity ladder not the bottom.

AI Is not a tool

Brazilian brands are having a major global moment. Granado, Farm, and Alpargatas break down the secret sauce behind their international success. They combine authenticity, creativity, and unmistakable style to win fans across continents. Join this session for a masterclass in staying true to your roots while scaling to every corner of the map.

Bottling Brazil’s big brand energy

OpenAI's technology is reshaping how Latin America works, learns, and creates. But who decides how it develops, who it serves, and what rules govern it? Ronaldo Lemos - the legal architect of Brazil's Marco Civil da Internet and one of the world's sharpest voices on digital rights - sits down with Bruno Lewicki, OpenAI's Head of Public Policy for Latin America, for a conversation that doesn't stay easy.

Can we open AI?

From data organization to model specialization with fine-tuning and continuous pre-training, to multi-agent architectures — what's working today and where the market is heading with Data & AI. Please be aware that attendance is first-come, first-served.This masterclass will be held in PT.

From data to agents: redefining what's possible with AI [Hosted by AWS]

Join fellow music lovers and tech professionals at Web Summit Rio! Come connect with people who share a passion for music and technology and talk about what is happening at the intersection of both. See you there!

🎵 Music & tech enthusiasts meetup

Today's financial infrastructure is in a state of rapid transformation. This talk explores how Barte is transforming business payments and cash flow in Brazil, while Sphere Labs is redefining global money movement through blockchain rails. Together, they represent a shift from fragmented, slow systems to programmable, real-time finance which is reshaping how money moves locally and globally.

New money rails: from Brazil to the blockchain

A practical guide to building and optimizing your growth toolkit, covering the essential tools for every stage of the funnel, how to evaluate ROI, and how to use integrations and automation to reduce CAC and drive revenue. Please be aware that attendance is first-come, first-served. This masterclass will be held in PT.

A growth tool stack that delivers ROI [Hosted by Asaas]

This tutorial is a master class on the Agent Development Kit (ADK), guiding you from building a basic AI agent to constructing complex, multi-agent systems. It covers creating custom tools, managing conversational memory, and orchestrating sophisticated workflows.


A personal computer is required, no late entries permitted. Facilitators will guide the workshop in Portuguese, but all content and support are also accessible in English.

ADK crash course - from beginner to expert [Hosted by Google Cloud]

In this session, you’ll learn how to spot a problem worth solving, write an opening prompt that sets your project up for success, and partner with the Replit Agent to go from a blank screen to a working web app. Please be aware that attendance is first-come, first-served.This masterclass will be held in EN. Translation service will be available.

Build Your MVP in an hour with Replit [Hosted by Replit]

What can the rise of the Model T teach us about the future of AI? This talk explores how one of history’s most transformative technologies became accessible to the masses and what it will take to make AI just as universal, usable, and impactful.

From model T to AI: Making powerful technology accessible to all

Gabriela Comazzetto, Founder & CEO of Play2Shop, and Marcela Mariano, CMO of Ypê, discuss how brand discovery has shifted from traditional retail and mass media to a creator-led, algorithm-driven world. They explore how commerce is being reshaped by platforms like TikTok, and what it takes for brands to stay relevant in the attention economy.

From shopping malls to TikTok

Brazil is playing a growing role as a key market in the sport’s global expansion, from audience growth to the future of racing fandom. Adriana Andrade Head of Marketing for Brazil at Formula 1 and MotoGP, explores how global race events such as the São Paulo Grand Prix are having a wider impact on the sport in the region, and how motorsport is evolving into a global digital entertainment platform driven by media, data, and fan engagement.

The fast lane: Brazil’s rise in motorsport

When employees can bring their authentic selves to work, creativity doesn't just increase, it scales. Discover how integrated ESG data, AI-driven insights and value chain visibility transform fragmented indicators into real-time risk management, strategic prioritisation and board-ready decisions that drive financial performance.

ESG beyond the narrative: Turning risks into strategic decisions

Ramon Maia from MV shows how agentic orchestration breaks silos, enabling AI agents to work in sync, transforming the healthcare journey and elevating a more connected, patient-centered experience. Please be aware that attendence is first-come, first-served. This masterclass will be held in PT.

Digital harmony: Orchestrating AI agents in healthcare [Hosted by MV]

L'Oréal didn't crack Brazil by selling product, it did it by speaking the language - humor, community, and creators who actually mean something to their audience. Marcelo Zimet, president of L'Oréal Group Brazil, joins actress Deborah Secco and creator Ricardo Cubba to break down how 22 brands built relevance in one of the world's most culturally specific markets and what that blueprint means for beauty globally.

Beauty, redefined

Artificial intelligence is ushering in a new Intelligent Age where machines can reason, learn and interact with complex systems, reshaping economies and institutions. For Latin America, this is more than technological change; it’s a strategic inflection point. In a region where productivity and competitiveness have lagged, AI offers a chance to leapfrog constraints, unlock growth, and modernize both public and private sectors. This talk positions AI not just as a tool, but as a catalyst for broad, systemic transformation.

Latin America in the intelligent age

When Care Natural Beauty joined forces with Granado, it marked a new chapter for indie beauty in Brazil. This panel unpacks how Care built a loyal following, what made the acquisition click, and how legacy brands are adapting to a new generation of consumers.

Skin in the game: How Care caught Granado's eye

Triathlon legend & 6-time Ironman champion Fernanda Keller and Kyra Gracie, jiu-jitsu champion with 4 World titles and 3 ADCC World titles, share lessons from careers at the highest level, exploring resilience, mental strength, and goal setting. They offer practical insights on preparation, consistency, and balance, alongside reflections on leadership and the role of women in sport.

Endurance mindset: High performance, resilience and the pursuit of excellence

While Latin America has proven it can build massive regional champions, the next frontier is whether these companies can dominate on the global stage. This session provides a high-look at how top-tier firms manage the risk-return profile of cross-border expansion and what it takes for a LatAm founder to justify a Silicon Valley-sized cheque.

LatAm vs the world

In 2026, agentic coding is no longer a trend it's daily practice. In this session, Alexey Milovidov shows how the ClickHouse engineering team uses AI agents like Claude Code in their everyday work from writing boilerplate code and resolving merge conflicts to investigating complex bugs, conducting security research, and prototyping new features. He shares real-world cases, usage recommendations, comparisons between frontier models, and the core message: good engineers become even better with AI.

How to remain competitive in the AI era of software engineering

In a cloud-first world, access to SaaS is critical, yet many teams still rely on unstable networks. This session explores the risks, impact on productivity, and how to enable secure, seamless work on the move. Please be aware that attendence is first-come, first-served. This masterclass will be held in EN.

Teste