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Discover how Amazon Brasil, driven by its customer obsession, connects global vision with local culture and identity to reach the heart of Brazilian customers. Camila Nunes, CMO, shares the behind-the-scenes of Amazon strategy in Brazil: from local payment solutions to national passions like Carnival and soccer. Join a talk about how a global brand adapts technology and behavior to build real, authentic connections with consumers in Brazil.

This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

The Amazon way of speaking Brazilian: real stories behind local strategy

Speakers