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Tech & Innovation Columnist

Marcelo Tripoli

Growth marketing is an ever-evolving practise, blending data, strategy, and good old-fashioned problem-solving. The rapid advancement of technologies in the marketer's toolkit means the space is changing more than ever. Join this session to learn how to increase your exposure, build your audience, and achieve cultural relevance.

This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.u in the Web Summit Rio mobile app.

The growth marketing playbook

Discover how Amazon Brasil, driven by its customer obsession, connects global vision with local culture and identity to reach the heart of Brazilian customers. Camila Nunes, CMO, shares the behind-the-scenes of Amazon strategy in Brazil: from local payment solutions to national passions like Carnival and soccer. Join a talk about how a global brand adapts technology and behavior to build real, authentic connections with consumers in Brazil.

This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Marcelo Tripoli

Tech & Innovation Columnist

CNN Brasil