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Founder & CEO

Matias Muchnick

From a ‘no pee’ hydrating lollipop to the most indulgent chocolate brownie without cocoa, AI is redefining what’s possible in food innovation. NotCo’s AI platform, Giuseppe, is transforming how brands develop one-of-a-kind food and beverage products, ensuring they meet the highest standards of taste, indulgence, and quality. But this isn’t just about novelty—it’s about solving real industry challenges while delivering exquisite, premium experiences consumers crave.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.