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As the business landscape evolves, the conversation around diversity is shifting—from visibility to true ownership. Join PretaHub founder and CEO Adriana Barbosa as she explores how underrepresented entrepreneurs can move beyond participation to leadership in the creative economy. Discover how technology, funding, and systemic change can drive a more equitable future—where inclusion isn’t just a talking point, but a fundamental shift in power. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

The next shift: Creating in the new business landscape

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