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Join the Chief Direct-to-Consumer Officer of AB InBev, Lucas Herscovici, for a fireside chat that dives into the future of retail. In the on-demand era where consumers have the world at their fingertips, brands need to go the extra mile to stand out. Lucas will explore how brands can show up authentically and create experiences that truly resonate with their audience.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Beyond convenience: winning the next battle in retail

Speakers